Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including:
• striking the balance between demand generation and lead nurturing
• how to bring potential customers into dialogue with your company
• ideas for weaving social media into lead generation and lead nurturing programs
• whether marketing automation can be a fit for small companies
• a common mistake to avoid in designing lead nurturing campaigns
• the outlook for Revenue Performance Management and marketing in general
You can view the entire interview below. (Compliments to the Marketo team for their first-rate production.)