In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn:
• How to incorporate blogs into your overall lead generation strategy
• Why one, all-encompassing corporate blog may not be enough
• The #1 feature your blog needs to generate real, measurable ROI
Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Part 1 and Part 2 if you missed them previously) here.