Category Archives: Ad Agencies

outsource marketing

When & Where Should B2B Companies Outsource Marketing?

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Reposted with permission. (TA) Marketers tend to think of outsourcing… Read More

bad copywriting

Bad Copy is Your Campaign’s Weakest Link

In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has changed. With rare exceptions, “big idea” marketing is regarded as a quaint… Read More

Don Draper

Is Technology Making Marketing Agencies Obsolete?

Over at the IDC Technology Marketing Blog, analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? (Hint: Maybe Not)” Melnick posits his question largely on the basis of IDC research that shows the rate of growth… Read More

Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing… Read More

How to Optimize Your Website’s Resource Library for Lead Generation

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only… Read More