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Check out this interesting recent article, “Success Metrics Evolve with RSS,” from the September 15 issue of BtoB Magazine, discussing the continuing evolution of RSS as a B2B marketing tool. Topics covered include: * recent industry developments, including (notably) Google’s integration of RSS feeds into its AdSense advertising tool *… Read More
Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some… Read More
Jon Miller at Marketo wrote an interesting post (“Demand Generation Quiz: How Good Are You?”) for his blog this week that featured 14 questions designed to help determine whether a company is ripe for marketing automation. There’s some great material here, particularly for marketers trying to build a business case… Read More
Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles… Read More
Anne Holland of Marketing Sherpa, someone for whom I have a great deal of respect, says brand should win, every time: My response to Anne: “Brand should always win …”? As a dyed-in-the-wool A/B tester, I respectfully say: absolutely not. What’s the purpose of an effective brand if not to… Read More
At CDI, a question we get asked often these days is: What are you doing in social media? Perhaps a better question might be: What do social media have to do with demand generation? The answer is: plenty, but perhaps not in the way you’d think. As a most basic… Read More
Please join me on a new Facebook group dedicated to B2B Demand Generation. My primary motivation in starting the group is to spark discussion and exchange of best practices, news, trends, and strategies relating to demand generation – interchange that isn’t always possible in the context of a blog. Plus… Read More