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A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Amongst its findings: • Overwhelmingly, the #1 marketing objective… Read More
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling… Read More
Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the… Read More
Anne Holland of Marketing Sherpa, someone for whom I have a great deal of respect, says brand should win, every time: My response to Anne: “Brand should always win …”? As a dyed-in-the-wool A/B tester, I respectfully say: absolutely not. What’s the purpose of an effective brand if not to… Read More
No-one is a bigger fan than me of Marketing Sherpa: their content, newsletters and events are some of the best around. Furthermore, their emails and other outbound communications are always highly professional and reflective of a company whose reputation is one of trust, credibility, and authority. So imagine my surprise… Read More
Hold that angry e-mail – those aren’t my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: “… the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers… Read More
Sridhar Ramanathan at The Pacifica Group writes very compellingly on his blog on “The Power of Excellent Messaging.” In the post, he compares messaging statements from two CRM solution providers, Salesforce.com and Siebel On Demand, and highlights the very striking differences between the two. (No prizes for guessing which company… Read More