Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 feet long. The aim of the park is to provide a once-in-a-lifetime mix of adrenaline and family-friendly entertainment, all while learning first-hand about Sonoma’s famed Redwood forests.
Spear Marketing Group was hired recently to develop the park’s branding and identity, messaging, collateral, Website, signage, and overall marketing plan. As an exercise in “socializing” prospective logos, here’s an array of options that have already been through one round of client feedback. Choose your favorite by voting in the poll below. If you’d like to explain your choice, remarks and suggestions are welcome in the comments section. (Note: comments are moderated.)
Feel free also to share the poll with friends, colleagues, and family using the “SHARE” button, which will allow you to add this post to Facebook or Twitter, or forward the information via email. Thanks in advance for your input. See you at the park!
UPDATE AND SPOILER ALERT: check out the client’s new Website to see the final design.