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Apologies if, to the more cynical amongst you, this post seems simply self-serving and a thinly veiled excuse for a sales pitch. Bear with me as I explain … A few weeks ago we received a request from a potential client that we help her “sell” her boss (the CMO)… Read More
Just read a very insightful post over at Garth’s World, the new blog by Garth Moulton, one of the co-founders of Jigsaw, the wildly successful online business contact directory. In his post Help Wanted: Easter Bunny, Garth rails against companies that have an unrealistic expectation of what new sales hires… Read More
Here’s another B2B Marketing Web resource you should bookmark or subscribe to – it’s a blog and newsletter hosted by NetLine, the people who manage the Tradepub content syndication network. Last month, I was flattered to be asked to join their roster of contributing bloggers. There’s an RSS feed available,… Read More
I received an unsolicited copy of Deliver Magazine this week. I don’t get a lot of business mail in general, and, as a certified junk mail junkie, I look at everything. It took me more than a few seconds, however, to discern the focus of the publication (more on that… Read More
Two licensing models are taking the software industry by storm at present: one is Open Source, the other is SaaS (Software As A Service). From a marketing perspective, both share similar challenges, the most prominent of which is converting users of free software to paying customers. Many commercial open source… Read More
Competition in the content syndication marketplace is becoming so fierce that, as a demand generation vehicle, white paper syndication is in danger of becoming a commodity, a program that advertisers evaluate on price alone. If I can buy a lead from this vendor for $40, the argument goes, why would… Read More
No-one is a bigger fan than me of Marketing Sherpa: their content, newsletters and events are some of the best around. Furthermore, their emails and other outbound communications are always highly professional and reflective of a company whose reputation is one of trust, credibility, and authority. So imagine my surprise… Read More