Category Archives: Campaign Strategy

Landing Pages: Who Cares Anymore?

Making even modest changes to landing pages can be the quickest and easiest way to increase online response rates and decrease cost per lead, yet in more cases than not, far more attention, scrutiny, and investment is dedicated to the front end of demand generation campaigns. Case in point: not… Read More

Measuring the ROI from Integrated Campaigns

Interesting article (and not just because this writer is quoted heavily) in this month’s issue of the Demand Gen Report newsletter on the challenge of measuring ROI from integrated campaigns. Integrated, multi-channel campaigns are here to stay. Even something as simple as a content syndication program can involve a significant… Read More

New Website Focuses on Lead Management

Here’s another Web resource to add to your bookmarks: the Sales Lead Management Association. The site and the organization behind it is the brainchild of sales consultant and demand gen veteran James Obermayer, and features a myriad of articles, reports, and general information about how to manage sales inquiries more… Read More

The Q1 Marketing Plan: A Primer

It’s that time of year again, when marketers’ thoughts turn to budget cycles, MBOs, and that Webinar series that they really meant to launch in Q3 but just never got around to. A new fiscal year looms, and we’re busy assisting clients and prospective clients as they sort out their… Read More

The Power of Messaging

Sridhar Ramanathan at The Pacifica Group writes very compellingly on his blog on “The Power of Excellent Messaging.” In the post, he compares messaging statements from two CRM solution providers, Salesforce.com and Siebel On Demand, and highlights the very striking differences between the two. (No prizes for guessing which company… Read More

What Email Programs Have Generated the Best B2B Leads for You?

That was the question posted earlier today on LinkedIn. It continued: “So, those leads from conferences aren’t that great, and the leads from contests are the absolute worst. What about good leads? How do you get good B2B leads to your sales team (or to yourself)? How does email help… Read More

New Demand Gen Website & E-Newsletter

If you’re involved in creating demand gen strategy for your company, here’s a recently launched Website that deserves to be bookmarked: http://www.demandgenreport.com/ Demand Gen Report delivers case studies and benchmark data for both B2C and B2B audiences. It’s the brainchild of Andrew Gaffney, a former publisher of B2B publications in… Read More