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CDI has just released a new white paper: “Top 10 Tips for Webinar Invitation Success” containing ideas, techniques, and strategies for increasing registration and response from e-mail Webinar invitations. Inside you’ll learn: • the 3 key copy elements to include in your e-mail headline and sub-head … • the common… Read More
And you thought I was a harsh critic? In his column titled “Stupid E-Mail Watch,” Ken Magill, Editor-at-Large at Direct Magazine, rants about a recent e-mail he received from Bing energy drinks and the latest annoying trend in online media: “Here’s a hint: We don’t need surprise audio blasting out… Read More
In a recent edition of his newsletter “Business Common Sense,” Denny Hatch writes: One rule I came to late in life: You cannot judge good direct marketing; it judges you. In other words, good direct marketing does what it was designed to do. It doesn’t matter if you hate it/don’t… Read More
I received an unsolicited copy of Deliver Magazine this week. I don’t get a lot of business mail in general, and, as a certified junk mail junkie, I look at everything. It took me more than a few seconds, however, to discern the focus of the publication (more on that… Read More
This Webinar invitation from IBrix, a developer of software-based file-serving solutions, arrived in my inbox recently. Alas, it reads more like an abstract for a thesis presentation than a compelling sales event. Here are the all-too-common pitfalls the invitation so painfully illustrates: 1. Don’t place speaker photos and gratuitous clip-art… Read More
Occasionally a good concept gets lost in the execution. Take this recent e-mail from Symantec as an example. What I like about this campaign, besides the eye-popping color scheme, is the overall concept. Symantec could very easily have prattled on about the merits of their product, but instead they’ve couched… Read More
Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or strategy behind it, because buying media – and media… Read More