Category Archives: Demand Generation Agencies

demand gen predictions

6 B2B Demand Gen Predictions for 2020

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what trends they think will highlight the next 12 months in B2B demand generation. Here’s… Read More

third-party intent data

Do You Want Intent Data with That?

If you could layer third-party intent data into every lead gen program you run, would you do it?  In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.?  My argument: no, you wouldn’t.  I was part of… Read More

Marin Webinar Invitation

Why this Webinar Invitation Works

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software.  I’ve written often about the dismal state of B2B creative, so it’s good to see at least… Read More

demand creation agencies

Infographic: SiriusDecisions on How to Evaluate Demand Creation Agencies

Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies.  In particular, a new breed of agency focused on demand generation (or demand creation) has emerged – these firms tend to be part strategic consultants, part creative agency,… Read More

what's working in B2B marketing

The Myth of “What’s Working” in B2B Marketing

In the agency business, clients look to us, naturally enough, for advice on what’s working in the marketplace, on the assumption that an agency’s collective experience, providing it aligns with a client’s market or product category, can bring real world insight to bear against important decisions relating to topics like… Read More