Category Archives: email marketing

responsive design

Moving Past Responsive Design to a Mobile-First Email Strategy

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Our firm produces dozens of… Read More

successful survey campaigns

5 Tips for Successful Survey Campaigns

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. However, very quickly, Webinars became so popular that B2B audiences… Read More

promote marketing content

Why Are People Not Engaging With Our Content?

According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions provider TrackMaven, theorized that the primary reason for the discrepancy is that there’s a “limit to how much content… Read More

BDR campaigns

Step Away from the Email Software and No-One Gets Hurt

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. In both technology (see companies like InsideSales.com, ToutApp, and others) and application, sales enablement is a hot topic in… Read More

holiday email campaign

Why This Holiday Email Campaign Misses the Mark

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the holiday theme (gift boxes, fir trees,… Read More

Allocadia ebook

Email Critique: When a Good Offer Just Isn’t Enough

Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is… Read More