Category Archives: Landing Pages

Why Free Trial Offers Aren’t Always the Best Choice

There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free trials have become popular – too popular, in my opinion – as offers, because they’re… Read More

Demandbase: Converting More Web Visitors into Leads

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90… Read More

How Do I Use SEM If People Aren’t Searching For What I Do?

This issue comes up a lot with tech clients whose products don’t fit neatly into defined or established categories. A client writes (details changed to preserve confidentiality): “Our product is on demand health & wellness software for small businesses and we’re promoting it as a tool for improving productivity, claims… Read More

The Inevitability of Lead Nurturing

On the heels of my earlier post about why B2B companies should make lead management and lead nurturing a key priority comes this fascinating article from DemandGen Report detailing a new survey from Aberdeen: “Lead Nurturing: The Secret to Successful Lead Generation.” Some of the key points to consider: *… Read More

Not Another Article About How to Market During a Recession

No, nothing of the sort. But let’s face it – times are tight, budgets are tighter, and companies we talk to are all looking for ways to make their marketing investment go further. Here then, are some recommendations for how and where to spend today’s demand generation dollars for greatest… Read More

Jellyvision: Lead Qualification That Talks Back

As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million copies and counting.) Nowadays, Jellyvision has turned its expertise to creating what it calls “interactive conversations”:… Read More

Top 10 High-Tech Email Marketing Mistakes

I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include: * the not-so-obvious ways most landing pages distract or confuse the reader … * how to eliminate “sure-fail” subject lines …… Read More