Category Archives: lead generation

Why Hire An Agency?

Apologies if, to the more cynical amongst you, this post seems simply self-serving and a thinly veiled excuse for a sales pitch. Bear with me as I explain … A few weeks ago we received a request from a potential client that we help her “sell” her boss (the CMO)… Read More

Tableau E-Mail Tells Their Story Well

In a recent edition of his newsletter “Business Common Sense,” Denny Hatch writes: One rule I came to late in life: You cannot judge good direct marketing; it judges you. In other words, good direct marketing does what it was designed to do. It doesn’t matter if you hate it/don’t… Read More

Psst … Want A Sales Lead, Cheap?

Say you’re in the public relations business. A friend who’s a Web designer e-mails you and says she has a client who’s looking for a new PR agency, and is willing to make an introduction. How much is that introduction worth to you? $50? $100? That’s the premise behind Saleconx,… Read More