Category Archives: lead generation

Direct Marketing: Rules vs. Laws

The following post comes courtesy of guest blogger, CDI Creative Director Dave Dumanis (thanks Dave!): In demand generation, we have this phenomenon called best practices. In other fields, they’d be called rules, or guidelines. They’re pieces of information or advice that, if closely followed, can boost our odds: frequent calls… Read More

Why Hire An Agency?

Apologies if, to the more cynical amongst you, this post seems simply self-serving and a thinly veiled excuse for a sales pitch. Bear with me as I explain … A few weeks ago we received a request from a potential client that we help her “sell” her boss (the CMO)… Read More

Tableau E-Mail Tells Their Story Well

In a recent edition of his newsletter “Business Common Sense,” Denny Hatch writes: One rule I came to late in life: You cannot judge good direct marketing; it judges you. In other words, good direct marketing does what it was designed to do. It doesn’t matter if you hate it/don’t… Read More

Psst … Want A Sales Lead, Cheap?

Say you’re in the public relations business. A friend who’s a Web designer e-mails you and says she has a client who’s looking for a new PR agency, and is willing to make an introduction. How much is that introduction worth to you? $50? $100? That’s the premise behind Saleconx,… Read More