Category Archives: Offer Strategy

The End of Live Webinars?

Web seminars continue to be a mainstay B2B demand gen tactic, especially in the technology space. Up until now, Webinars have come in two flavors: the live event, broadcast at a specific date and time, and the archived event, hosted on the advertiser’s site or by a third party for… Read More

Good Blog on Writing White Papers

If you write, produce, or use white papers for lead generation, I recommend you check out Michael Stelzner’s blog, “Writing White Papers.” He offers some great tips for making your white paper stand out from the crowd. (Did you know that 2.5″ is the ideal left margin for a white… Read More

How to Name Your White Paper

When white papers were primarily selling tools and “leave behinds,” the title didn’t count for much. Now that they’re mostly lead generation devices, the right white paper title can mean a lot. If a prospect is browsing through the white paper library on your favorite IT site, a compelling title… Read More