Category Archives: Offer Strategy

Good Blog on Writing White Papers

If you write, produce, or use white papers for lead generation, I recommend you check out Michael Stelzner’s blog, “Writing White Papers.” He offers some great tips for making your white paper stand out from the crowd. (Did you know that 2.5″ is the ideal left margin for a white… Read More

How to Name Your White Paper

When white papers were primarily selling tools and “leave behinds,” the title didn’t count for much. Now that they’re mostly lead generation devices, the right white paper title can mean a lot. If a prospect is browsing through the white paper library on your favorite IT site, a compelling title… Read More