Category Archives: Uncategorized

responsive design

Moving Past Responsive Design to a Mobile-First Email Strategy

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Our firm produces dozens of… Read More

generate more leads from your blog

10 Ways to Generate More Leads from Your Business Blog

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from… Read More

Spear TechValidate Survey Report

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors… Read More

Instant Lead Generation

Is B2B Lead Generation Really This Difficult?

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn (free report download here), and the numbers tell a disheartening story. Key findings from the survey of more than 600 B2B marketing professionals include: * 80 percent of those surveyed report… Read More

Allocadia ebook

Email Critique: When a Good Offer Just Isn’t Enough

Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is… Read More

marketing automation maturity

Infographic: The State of Marketing Automation Maturity

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing… Read More