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demand creation agencies

Infographic: SiriusDecisions on How to Evaluate Demand Creation Agencies

October 30, 2018
Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies.  In particular, a new breed of agency focused on demand generation (or demand creation)... Read More
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lead nurturing report

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

October 25, 2018
The analysts at Demand Gen Report just published their “2018 Lead Nurturing & Acceleration Survey Report” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just... Read More
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demand gen landing pages

Should I Design My Demand Gen Landing Pages for SEO?

October 18, 2018
Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the... Read More
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marketing automation customers

Why Marketing Automation Customers are Migrating Downstream

September 25, 2018
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marketing career advice

Career Advice for a Young Marketer

September 19, 2018
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what's working in B2B marketing

The Myth of “What’s Working” in B2B Marketing

August 29, 2018
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generate demand

Does Demand Generation Really Generate Demand?

August 21, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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