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ABM Planning

Infographic: An ABM Planning Checklist

October 10, 2017
Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts. Proper ABM planning demands... Read More
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lead nurturing success

Why Lead Nurturing Success Means Not Asking for the Sale

September 21, 2017
I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago.  His message today was, in summary: “Are you ready to engage with us yet?” Now, not only was I not ready, I... Read More
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LinkedIn Sponsored Updates

Why this LinkedIn Ad Works: 2 Key Tips for Success

September 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.  At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a... Read More
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ABM Sales Play

22 Potential Touchpoints for Your Next ABM Sales Play

August 29, 2017
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marketing agency references

Stop Asking Your Marketing Agency for Client References

August 25, 2017
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email copywriting

Email Copywriting: Drive Action at Every Opportunity

July 26, 2017
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B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

July 17, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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