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Personalized Content

Driving B2B Engagement with Personalized Content

November 22, 2017
Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “Driving B2B Engagement with Personalized Content.”  During the event, we discussed trends driving the interest in... Read More
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Always On Marketing

An Accident of Timing: The Case for Always On Marketing

October 25, 2017
There was a not too distant time when virtually all B2B demand generation was outbound. (You millennials won’t remember this.) You rented a list and pushed your message to that list. But then inbound marketing happened.... Read More
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ABM Planning

Infographic: An ABM Planning Checklist

October 10, 2017
Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts. Proper ABM planning demands... Read More
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lead nurturing success

Why Lead Nurturing Success Means Not Asking for the Sale

September 21, 2017
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LinkedIn Sponsored Updates

Why this LinkedIn Ad Works: 2 Key Tips for Success

September 11, 2017
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ABM Sales Play

22 Potential Touchpoints for Your Next ABM Sales Play

August 29, 2017
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marketing agency references

Stop Asking Your Marketing Agency for Client References

August 25, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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