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LinkedIn Sponsored Updates

Why this LinkedIn Ad Works: 2 Key Tips for Success

September 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.  At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a... Read More
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ABM Sales Play

22 Potential Touchpoints for Your Next ABM Sales Play

August 29, 2017
When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1.  What is the primary objective? (For example: secure an appointment, gain an introduction... Read More
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marketing agency references

Stop Asking Your Marketing Agency for Client References

August 25, 2017
First, a confession:  I hate providing references.  As one of the principals at a B2B marketing agency, I get asked for them frequently (though not always) by prospective new clients and, quite aside from the... Read More
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email copywriting

Email Copywriting: Drive Action at Every Opportunity

July 26, 2017
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B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

July 17, 2017
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ABM Campaigns

ABM is a Strategy, Not a Campaign.

June 30, 2017
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sales email

The Best Sales Email I’ve Received All Year

June 7, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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