The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation
holiday email campaign

Why This Holiday Email Campaign Misses the Mark

November 24, 2015
It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
Successful Account Based Marketing

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

November 20, 2015
Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, the term "ABM" can encompass a whole range of activity – from something as simple as an email drip campaign to a... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
Marketing Toolkit

Infographic: 8 Ways to Get B2B Demand Gen Back on Track

October 20, 2015
Can technology solve every problem of the modern B2B marketer? Maybe not, if you believe a recent survey sponsored by TechValidate and Spear Marketing Group. Asked to name the two primary barriers to demand generation... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

Please Don’t Let Your Sales Reps Nurture Leads

October 8, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
generate more leads from your blog

10 Ways to Generate More Leads from Your Business Blog

September 23, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
Spear TechValidate Survey Report

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

September 15, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
content syndication leads

A Follow-Up Strategy for Content Syndication Leads

August 25, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • …
  • 22
  • 23
  • 24
  • 25
  • 26
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn