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Spear TechValidate Survey Report

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

September 15, 2015
A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. More... Read More
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content syndication leads

A Follow-Up Strategy for Content Syndication Leads

August 25, 2015
It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he... Read More
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Instant Lead Generation

Is B2B Lead Generation Really This Difficult?

August 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn (free report download here), and the numbers tell a disheartening story. Key findings from the survey of more... Read More
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B2B customer journey

Quit Obsessing About the Customer Journey

August 11, 2015
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Allocadia ebook

Email Critique: When a Good Offer Just Isn’t Enough

July 16, 2015
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2 step lead followup plan

A Simple 2-Step Technique for Improving Lead Follow Up

July 14, 2015
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marketing automation maturity

Infographic: The State of Marketing Automation Maturity

June 29, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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