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Marketing Toolkit

Infographic: 8 Ways to Get B2B Demand Gen Back on Track

October 20, 2015
Can technology solve every problem of the modern B2B marketer? Maybe not, if you believe a recent survey sponsored by TechValidate and Spear Marketing Group. Asked to name the two primary barriers to demand generation... Read More
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Please Don’t Let Your Sales Reps Nurture Leads

October 8, 2015
Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which... Read More
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generate more leads from your blog

10 Ways to Generate More Leads from Your Business Blog

September 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable... Read More
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Spear TechValidate Survey Report

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

September 15, 2015
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content syndication leads

A Follow-Up Strategy for Content Syndication Leads

August 25, 2015
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Instant Lead Generation

Is B2B Lead Generation Really This Difficult?

August 20, 2015
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B2B customer journey

Quit Obsessing About the Customer Journey

August 11, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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