The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation
demand generation trends

Key B2B Demand Generation Strategies for 2015

January 29, 2015
Recently I sat down with Amanda Nelson, Director of Marketing at RingLead, a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
email metrics

How to Measure Email Success in 2015: A Call to ROI

January 13, 2015
No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
sales email tips

Steal This Technique for Your Next Sales Email

January 9, 2015
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

December 23, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
Google Quality Score

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

December 12, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
demand generation effectiveness

Report: Trade Shows Generate Highest Quantity & Quality of Leads

November 14, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
Integra Email Campaign

Email Campaign or Essay Question? You Decide.

November 10, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • …
  • 25
  • 26
  • 27
  • 28
  • 29
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn