Infographic: 17 Tips for Generating Leads from Social PPC Advertising

December 23, 2014

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from... Read More

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

December 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in... Read More

Report: Trade Shows Generate Highest Quantity & Quality of Leads

November 14, 2014

Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB... Read More

Email Campaign or Essay Question? You Decide.

November 10, 2014

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

October 29, 2014

Ascend2 Lead Generation Strategy Research

Research Report: Lead Gen Not as Easy as Marketers Think

October 20, 2014

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

October 7, 2014

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