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Paid Search Tips

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

February 24, 2015
The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides... Read More
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shark tank selling tips

5 Sales Tips My Kids Learned from Watching Shark Tank

February 6, 2015
Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes... Read More
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demand generation trends

Key B2B Demand Generation Strategies for 2015

January 29, 2015
Recently I sat down with Amanda Nelson, Director of Marketing at RingLead, a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed... Read More
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email metrics

How to Measure Email Success in 2015: A Call to ROI

January 13, 2015
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sales email tips

Steal This Technique for Your Next Sales Email

January 9, 2015
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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

December 23, 2014
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Google Quality Score

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

December 12, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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