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[24]7 Email Campaign_Before

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

January 21, 2014
I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider 7. Kevin writes: “Below is one of our most successful email campaigns. We’re getting ready for... Read More
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Why call a lead within 5 seconds

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

January 14, 2014
In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to... Read More
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Top 10 Demand Generation Resolutions for 2014

January 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.... Read More
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SiriusDecisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

December 16, 2013
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Eloqua Email Campaign

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

December 3, 2013
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Why I Don't Care About Spam Rates

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

November 25, 2013
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10 Commandments of Email Copywriting

Infographic: 10 Commandments of Email Copywriting

November 12, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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