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demand generation spectrum

How the Answer to One Question Can Tell You How to Market Your Technology

February 18, 2014
One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these... Read More
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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

February 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. As co-founder and CEO of Captora, Paul is now... Read More
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[24]7 Email Campaign_Before

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

January 21, 2014
I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider 7. Kevin writes: “Below is one of our most successful email campaigns. We’re getting ready for... Read More
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Why call a lead within 5 seconds

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

January 14, 2014
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Top 10 Demand Generation Resolutions for 2014

January 6, 2014
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SiriusDecisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

December 16, 2013
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Eloqua Email Campaign

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

December 3, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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