The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation
unsolicited email

In Defense of Unsolicited Email

March 18, 2014
Over at marketing automation firm Marketo, CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
marketing reality check

Give Your Next Demand Gen Campaign A Reality Check

March 17, 2014
We've all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn't like the photo at the top of the email so it's back to the drawing board, design-wise. The... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
churro

A Marketer Goes to Disneyland

March 7, 2014
A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Two things made the trip markedly different from our last visit: one, no stroller, and two, cell phones. Cell phones... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
demand generation spectrum

How the Answer to One Question Can Tell You How to Market Your Technology

February 18, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

February 11, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
[24]7 Email Campaign_Before

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

January 21, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
Why call a lead within 5 seconds

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

January 14, 2014
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • …
  • 29
  • 30
  • 31
  • 32
  • 33
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn