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New Report Confirms Immaturity of Most Marketing Automation Deployments

May 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that... Read More
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How Much Copy Do I Need On My Landing Page?

May 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The amount of... Read More
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How to Reduce Unsubscribes Using Subscription Management

April 30, 2012
I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. A further... Read More
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How Big is Too Big? One Email Offer That’s Tough to Ignore.

April 19, 2012
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“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

April 13, 2012
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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

March 29, 2012
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Webinar Invitations: Sell the Event, Not the Product

March 20, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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