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How Big is Too Big? One Email Offer That’s Tough to Ignore.

April 19, 2012
As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative. That approach rests on the assumption that by selling the value of... Read More
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“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

April 13, 2012
I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy. Bob has worked with more than 100... Read More
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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

March 29, 2012
Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new... Read More
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Webinar Invitations: Sell the Event, Not the Product

March 20, 2012
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Think Your Inside Sales Team Has it Covered? Think Again.

March 12, 2012
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Lead Scores Too High? Maybe They Need An Expiration Date.

February 27, 2012
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Should I Remove Offer Content from My Website During a Campaign?

February 14, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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