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In Email Marketing, Don’t Ask Questions

December 28, 2010
If you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people who need their widgets aligned. From there, it’s a short... Read More
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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

December 17, 2010
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead... Read More
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Quick Tips for Lead Generation Success (Podcast)

December 14, 2010
With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with... Read More
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Top 10 Posts on B2B Lead Gen for 2010

December 6, 2010
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5 Ways to Segment Your Lead Nurturing Campaign

November 15, 2010
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Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010
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Does Marketing Automation Work With a Cold List?

November 8, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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