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How One SaaS Company Doubled their Lead Volume from Paid Search

January 31, 2011
What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure, a leading Internet-based (SaaS) medical claims clearinghouse that... Read More
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2011 B2B Marketing Outlook, According to Google

January 20, 2011
Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered... Read More
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Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

January 19, 2011
In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you'll learn: • the most effective demand... Read More
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Calculating Statistical Significance: A Tool for Marketers

January 6, 2011
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In Email Marketing, Don’t Ask Questions

December 28, 2010
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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

December 17, 2010
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Quick Tips for Lead Generation Success (Podcast)

December 14, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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