The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation

Calculating Statistical Significance: A Tool for Marketers

January 6, 2011
A client asks: “For our next email campaign, we have 6,000 names available. Should we test 3,000 names first with two subject lines and then roll out the remaining 3,000 using the winning message? Or just send out all... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

In Email Marketing, Don’t Ask Questions

December 28, 2010
If you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people who need their widgets aligned. From there, it’s a short... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

December 17, 2010
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

Quick Tips for Lead Generation Success (Podcast)

December 14, 2010
  • Tweet
  • LinkedIn
  • Share
  • Email

Top 10 Posts on B2B Lead Gen for 2010

December 6, 2010
  • Tweet
  • LinkedIn
  • Share
  • Email

5 Ways to Segment Your Lead Nurturing Campaign

November 15, 2010
  • Tweet
  • LinkedIn
  • Share
  • Email

Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • …
  • 45
  • 46
  • 47
  • 48
  • 49
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn