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2011 B2B Marketing Outlook, According to Google

January 20, 2011
Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered... Read More
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Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

January 19, 2011
In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you'll learn: • the most effective demand... Read More
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Calculating Statistical Significance: A Tool for Marketers

January 6, 2011
A client asks: “For our next email campaign, we have 6,000 names available. Should we test 3,000 names first with two subject lines and then roll out the remaining 3,000 using the winning message? Or just send out all... Read More
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In Email Marketing, Don’t Ask Questions

December 28, 2010
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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

December 17, 2010
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Quick Tips for Lead Generation Success (Podcast)

December 14, 2010
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Top 10 Posts on B2B Lead Gen for 2010

December 6, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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