With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. You can access the podcast here.
* the #1 hurdle companies face in executing more sophisticated lead gen programs
* the type of content that’s working best to generate quality leads
* the first question to ask when deciding which content to use for lead gen
* why NOT to ask sales reps for advice on content (and where their opinions matter)
The remainder of the complete, 40-minute podcast will be released over the coming weeks. Watch this space for updates, or simply subscribe via email or Twitter to be alerted when the next segment is posted.