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Top 10 Posts on B2B Lead Gen for 2010

December 6, 2010
Without further ado, here are the top 10 most popular blog posts from our blog, “The Point” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but... Read More
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5 Ways to Segment Your Lead Nurturing Campaign

November 15, 2010
Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader's job function, industry, interests, and stage in the selling cycle, the... Read More
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Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to... Read More
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Does Marketing Automation Work With a Cold List?

November 8, 2010
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3 Reasons to Add Email to Your Lead Follow-Up Process

November 4, 2010
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Why Companies Buy Marketing Automation Software

October 26, 2010
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21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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