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Does Marketing Automation Work With a Cold List?

November 8, 2010
On Focus.com, Holly asks: "Does marketing automation work if I only have a cold list of records? How effective would using this cold list be?" My response: It’s true that most marketing automation implementations... Read More
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3 Reasons to Add Email to Your Lead Follow-Up Process

November 4, 2010
A client writes: “I notice you recommend both email AND phone follow-up to inbound leads from programs like content syndication. Our inside sales reps are fairly prompt about following up with all leads by phone. Why... Read More
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Why Companies Buy Marketing Automation Software

October 26, 2010
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “Tailwinds for Marketing Automation Software” about the broader market trends that, in her view, are driving the... Read More
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21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010
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What Response Rate Should I Expect From My Campaign?

October 7, 2010
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Q4 Marketing Budget: 4 Key Areas to Consider

September 20, 2010
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Does Renting Email Lists Make Sense Any More?

September 16, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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