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Why Companies Buy Marketing Automation Software

October 26, 2010
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “Tailwinds for Marketing Automation Software” about the broader market trends that, in her view, are driving the... Read More
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21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010
Earlier this week, Marketo, the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients,... Read More
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What Response Rate Should I Expect From My Campaign?

October 7, 2010
On Focus.com, Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.” My... Read More
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Q4 Marketing Budget: 4 Key Areas to Consider

September 20, 2010
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Does Renting Email Lists Make Sense Any More?

September 16, 2010
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Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

September 8, 2010
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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

August 24, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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