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5 Ways to Segment Your Lead Nurturing Campaign

November 15, 2010
Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader's job function, industry, interests, and stage in the selling cycle, the... Read More
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Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to... Read More
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Does Marketing Automation Work With a Cold List?

November 8, 2010
On Focus.com, Holly asks: "Does marketing automation work if I only have a cold list of records? How effective would using this cold list be?" My response: It’s true that most marketing automation implementations... Read More
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3 Reasons to Add Email to Your Lead Follow-Up Process

November 4, 2010
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Why Companies Buy Marketing Automation Software

October 26, 2010
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21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010
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What Response Rate Should I Expect From My Campaign?

October 7, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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