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What Response Rate Should I Expect From My Campaign?

October 7, 2010
On Focus.com, Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.” My... Read More
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Q4 Marketing Budget: 4 Key Areas to Consider

September 20, 2010
In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use... Read More
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Does Renting Email Lists Make Sense Any More?

September 16, 2010
I wrote recently in this space about the resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own... Read More
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Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

September 8, 2010
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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

August 24, 2010
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Banner Ads I Like: Adobe

August 19, 2010
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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

August 17, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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