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When Emails Go Bad: A Lesson in How to Apologize

April 19, 2010
If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large... Read More
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A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010
It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That's individuals moving, not companies.) Fast-forward to today's highly mobile workforce, where people change... Read More
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Book Review: Essential Marketing Automation Handbook

March 26, 2010
This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time. Published by the folks at marketing automation software company Genius.com, and authored by... Read More
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26 Must-Have Negative Keywords for B2B PPC Campaigns

March 16, 2010
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7 Mistakes To Avoid In Your Next Webinar Invitation

March 11, 2010
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Mix Up Offer Content to Keep Nurturing Prospects Engaged

March 3, 2010
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How to Answer a Question: 5 Tips for Making the Most of LinkedIn

February 22, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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