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If Lead Nurturing is the Question, is Software the Answer?

May 18, 2010
I was reminded today of just how successful the marketing automation vendors have been (to their credit, it must be said) in defining their solutions as the answer to today's marketing problems. That conclusion was prompted... Read More
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Help Our Client Choose a Logo (Poll)

May 12, 2010
Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral... Read More
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10 Questions: Do You Need Marketing Automation?

May 6, 2010
A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. In this particular instance, the numbers were... Read More
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Blog Makeover Nets Sales Leads for Software Company

April 21, 2010
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When Emails Go Bad: A Lesson in How to Apologize

April 19, 2010
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A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010
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Book Review: Essential Marketing Automation Handbook

March 26, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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