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Blog Makeover Nets Sales Leads for Software Company

April 21, 2010
How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta... Read More
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When Emails Go Bad: A Lesson in How to Apologize

April 19, 2010
If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large... Read More
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A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010
It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That's individuals moving, not companies.) Fast-forward to today's highly mobile workforce, where people change... Read More
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Book Review: Essential Marketing Automation Handbook

March 26, 2010
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26 Must-Have Negative Keywords for B2B PPC Campaigns

March 16, 2010
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7 Mistakes To Avoid In Your Next Webinar Invitation

March 11, 2010
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Mix Up Offer Content to Keep Nurturing Prospects Engaged

March 3, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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