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How to Make Your Thank You Page Work Harder

September 1, 2009
The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a... Read More
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Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

August 24, 2009
With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around... Read More
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Implementing Marketing Automation: 2 Biggest Regrets

August 14, 2009
DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. (You can download a complete... Read More
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Marketo’s Ebook: A Lesson In Content Marketing

August 10, 2009
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eBook Review: Marketo's Definitive Guide to Lead Nurturing

August 4, 2009
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Why Free Trial Offers Aren’t Always the Best Choice

July 28, 2009
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Novell Webinar Invitation Needs a New Approach

July 21, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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