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Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

August 24, 2009
With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around... Read More
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Implementing Marketing Automation: 2 Biggest Regrets

August 14, 2009
DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. (You can download a complete... Read More
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Marketo’s Ebook: A Lesson In Content Marketing

August 10, 2009
When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded... Read More
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eBook Review: Marketo's Definitive Guide to Lead Nurturing

August 4, 2009
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Why Free Trial Offers Aren’t Always the Best Choice

July 28, 2009
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Novell Webinar Invitation Needs a New Approach

July 21, 2009
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Great New Resource for B2B Marketers – B2B Marketing Zone

July 15, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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