Using Direct Marketing to Build Brand

May 10, 2007

Denny Hatch writes a great piece in the latest edition of his newsletter, "Denny Hatch's Business Common Sense" about the madness of trying to use direct marketing to build brand: The examples he quotes (what he charmingly... Read More

The Myth Of Why You Shouldn’t Use “Free” In Subject Lines

April 27, 2007

I continue to read opinion pieces in industry publications and e-newsletters imploring marketers not to use “Free” in e-mail subject lines, based on the argument that “Free” will trigger spam filters and result in... Read More