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Using Multiple Offers in Lead Nurturing

January 16, 2009
From LinkedIn: "Regarding offers, I've always thought it best to keep to one per tactic, otherwise you'll lower your offer's responses because someone will inevitably click on the other offer. But from a 'lead... Read More
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7 Ways to Change Your Demand Gen Strategy in 2009

January 9, 2009
Check out another great article from DemandGen Report (and not just because I’m quoted) on how B2B marketers should adapt their demand generation strategy to the new economic climate. Key takeaways: * Focus media... Read More
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Are Webinars a Waste of Time?

December 11, 2008
From LinkedIn: "Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of "lead generation" and/or "lead... Read More
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The Inevitability of Lead Nurturing

December 2, 2008
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Not Another Article About How to Market During a Recession

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2 Mistakes that Cause Content Syndication to Fail

November 25, 2008
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Increasing Referrals from Clients & Prospects

November 11, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 Tips for Lead Nurturing Success
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Tips for Webinar Invitation Success
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Top 10 B2B Email Mistakes
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