Symantec E-Mail Not Up to the Challenge

January 4, 2008

Occasionally a good concept gets lost in the execution. Take this recent e-mail from Symantec as an example. What I like about this campaign, besides the eye-popping color scheme, is the overall concept. Symantec could... Read More

Disintermediation & the Irrational Fear of Non-Media Expense

Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or... Read More

Where Do I Buy Lists for Cold-Calling?

December 20, 2007

A client writes: "We’re considering buying a few lists for our sales team to use for cold calling (versus marketing) -- what are the best sources and approach to doing this? For example, I'm interested in lists of ISPs... Read More