Direct and Branding: Brothers in Arms

October 3, 2007

Back in May, I wrote a post quoting Denny Hatch about how branding and direct marketing don't mix. Here, Dave Dumanis, guest blogger and CDI Creative Director, offers his thoughts on how to make direct and branding work... Read More

How to Talk Like a Silicon Valley Marketer (Part 1 in a Series)

October 1, 2007

Many companies, industries, and regions have their own business vernacular – turns of phrases that you won’t hear anywhere else. High technology is no exception. As someone who’s worked in Silicon Valley marketing... Read More

Another Email Crying Out for Help

September 17, 2007

It shouldn’t be easy to pick promotional e-mails out of one’s inbox and recite the litany of ways in which the authors missed the boat. But it is. One reason, I suspect, is that prominent media companies such as IDG,... Read More