In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. In just 9 minutes, you’ll learn:
• how to know when to serve up more aggressive, sales-oriented offers
• the 2 most common business cases for marketing automation
• key vendors to consider when looking at marketing automation solutions
Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Parts 1, 2 and 3 if you missed them previously) here.