If you’ve ever developed, produced or promoted Webinars, you know they can be very labor-intensive (and stress-inducing) campaigns when managed in-house. Not including the cost of the actual technology (e.g. WebEx, audio) and developing the presentation content itself, how much would you pay for an agency or events company to manage the entire Webinar process – including expert creative (email, landing page), online registration, tracking and CRM integration, automated email follow-up (confirmation, reminder, thank you for attending) plus live event management? What price level would make you consider outsourcing the process to a vendor?
Assume for the purposes of this poll that in addition to the services provided you have the reasonable expectation of higher registration and attendance from outsourcing. If you already outsource this service, please indicate what price range you currently pay per event.
Don’t be cheap, be honest! Poll responses are anonymous and confidential. Comments also welcome.