A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but management is saying that may be too much. Plus we don’t always have all the details in hand that far out. What’s the optimal notice for a...
Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. As always,...
