Tag Archives: b2b email marketing agency

How to Make a Webinar Email Stand Out

If you haven’t noticed, Webinar emails have become extremely formulaic: * A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be… Read More

email marketing

Report: What’s Working in Email Marketing

A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.  I was asked by the team at Demand Gen… Read More

A B2B Email Pre-Flight Checklist

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a… Read More

email bots

Email Bots: What They Are, Why They Matter, and How to Stop Them

Congratulations: your last email campaign generated a really high click-through rate.  Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.  The culprit?… Read More

email preview text

5 Tips for More Effective Email Preview Text

Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in many cases – particularly on mobile devices –… Read More

Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing, an article that you can read online here.  With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email… Read More

subject line testing

10 Great Ideas for Your Next Subject Line Test

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.  The common excuse is time: when you’re under the gun to get that Webinar invitation out by next week, the last thing you… Read More