Tag Archives: email copywriting tips

email copywriting

Email Copywriting: Drive Action at Every Opportunity

Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email campaigns are nothing without a compelling call to… Read More

promote marketing content

Why Are People Not Engaging With Our Content?

According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions provider TrackMaven, theorized that the primary reason for the discrepancy is that there’s a “limit to how much content… Read More

Allocadia ebook

Email Critique: When a Good Offer Just Isn’t Enough

Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is… Read More

sales email tips

Steal This Technique for Your Next Sales Email

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper” is… Read More

Integra Email Campaign

Email Campaign or Essay Question? You Decide.

The email campaign below from Integra, a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the… Read More

29 B2B Email Tips Infographic

Infographic: 29 Tips to Improve B2B Email Campaign Performance

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the… Read More

As Seen on TV

But Wait, There’s More! Why Cheesy Copy Still Works.

Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate… Read More