Tag Archives: marketing technology

Marketing Best Practices

Forrester: B2B Companies Score Low in Marketing Best Practices

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint… Read More

State of Marketing Automation

Report: 19 Experts on the State of Marketing Automation

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. I was honored to be invited… Read More

State of Marketing

Salesforce “State of Marketing” Report: Better Happy Than Good

Salesforce has released their “2016 State of Marketing Report”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. You can download a copy… Read More

marketing automation buyers guide

The One Marketing Automation Guide You’ll Ever Need?

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read… Read More