Category Archives: B2B content strategy

lead nurturing success

Why Lead Nurturing Success Means Not Asking for the Sale

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago.  His message today was, in summary: “Are you ready to engage with us yet?” Now, not only was I not ready, I barely remember what his company does.  That’s… Read More

B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change… Read More