Category Archives: B2B Marketing

Personalized Content

Driving B2B Engagement with Personalized Content

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “Driving B2B Engagement with Personalized Content.”  During the event, we discussed trends driving the interest in content personalization, addressed some of the key challenges, and presented examples of B2B companies having real… Read More

lead nurturing success

Why Lead Nurturing Success Means Not Asking for the Sale

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago.  His message today was, in summary: “Are you ready to engage with us yet?” Now, not only was I not ready, I barely remember what his company does.  That’s… Read More

LinkedIn Sponsored Updates

Why this LinkedIn Ad Works: 2 Key Tips for Success

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.  At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. In addition to the… Read More

email copywriting

Email Copywriting: Drive Action at Every Opportunity

Sales experts preach the value of “asking for the sale.”  Don’t assume that your customer will buy when the time is right.  Make the time now. The same rule applies to demand generation creative and to email copywriting in particular.  Effective email campaigns are nothing without a compelling call to… Read More