Category Archives: demand generation content

The Risks of Over-Reliance on Late-Stage Content

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.  That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re… Read More

A Nurture Strategy for Content Syndication Leads

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are… Read More

B2B Content Preferences

8 Key Takeaways from New Survey on B2B Content Preferences

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.  The report is a useful resource for B2B marketers planning content development… Read More

analyst reports

How to Market an Analyst Report

Technology marketers love analyst reports.  Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how… Read More

demand generation tips

5 Demand Generation Tips for Start-Ups

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers.  In “The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000,”… Read More

B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change… Read More