Category Archives: Lead Nurturing

Measuring the ROI from Integrated Campaigns

Interesting article (and not just because this writer is quoted heavily) in this month’s issue of the Demand Gen Report newsletter on the challenge of measuring ROI from integrated campaigns. Integrated, multi-channel campaigns are here to stay. Even something as simple as a content syndication program can involve a significant… Read More

New Website Focuses on Lead Management

Here’s another Web resource to add to your bookmarks: the Sales Lead Management Association. The site and the organization behind it is the brainchild of sales consultant and demand gen veteran James Obermayer, and features a myriad of articles, reports, and general information about how to manage sales inquiries more… Read More

What Email Programs Have Generated the Best B2B Leads for You?

That was the question posted earlier today on LinkedIn. It continued: “So, those leads from conferences aren’t that great, and the leads from contests are the absolute worst. What about good leads? How do you get good B2B leads to your sales team (or to yourself)? How does email help… Read More

Lead Nurturing: from Philosophy to Practice

At CDI, we’ve been preaching the virtues of lead nurturing since we first published our white paper on “Lead Recycling” back in 2002. Back then, lead nurturing was more a philosophy, a way of marketing, than it was a defined tactic. Now lead nurturing is a hot topic, primarily because… Read More