Category Archives: SEO

demand gen landing pages

Should I Design My Demand Gen Landing Pages for SEO?

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the… Read More

generate more leads from your blog

10 Ways to Generate More Leads from Your Business Blog

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from… Read More

Slidecast: Getting Leads (and More!) From Your Blog

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your… Read More

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum… Read More

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that… Read More

2011 B2B Marketing Outlook, According to Google

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete… Read More

Top 10 Posts on B2B Lead Gen for 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “The Point” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to… Read More