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pre-qualified leads

Beware the Siren Call of Pre-Qualified Leads

May 23, 2017
There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Whereas typically, content syndication... Read More
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ABM content

Do ABM Marketers Underestimate the Value of Messaging?

May 9, 2017
Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer... Read More
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Marketing Nation

Observations from the 2017 Marketo Summit

April 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. (For a more detailed... Read More
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demand generation content

8 Questions to Help You Decide if Your Content is Good Enough

April 19, 2017
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Qualified Leads

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

March 29, 2017
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B2B Email Creative

Email 101: Tell Me Something I Don’t Already Know

March 22, 2017
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white paper marketing

The Demise of the White Paper is Greatly Exaggerated

February 28, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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