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marketing agency references

Stop Asking Your Marketing Agency for Client References

August 25, 2017
First, a confession:  I hate providing references.  As one of the principals at a B2B marketing agency, I get asked for them frequently (though not always) by prospective new clients and, quite aside from the... Read More
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email copywriting

Email Copywriting: Drive Action at Every Opportunity

July 26, 2017
Sales experts preach the value of “asking for the sale.”  Don’t assume that your customer will buy when the time is right.  Make the time now. The same rule applies to demand generation creative and to email... Read More
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B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

July 17, 2017
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This... Read More
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ABM Campaigns

ABM is a Strategy, Not a Campaign.

June 30, 2017
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sales email

The Best Sales Email I’ve Received All Year

June 7, 2017
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pre-qualified leads

Beware the Siren Call of Pre-Qualified Leads

May 23, 2017
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ABM content

Do ABM Marketers Underestimate the Value of Messaging?

May 9, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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