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B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

July 17, 2017
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This... Read More
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ABM Campaigns

ABM is a Strategy, Not a Campaign.

June 30, 2017
In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. In the agency business, such as... Read More
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sales email

The Best Sales Email I’ve Received All Year

June 7, 2017
If you’re like me, your inbox is now bombarded daily with what has politely been called “BDR spam” – automated, multi-touch sales email campaigns made possible by 1) the emergence of sales engagement platforms like... Read More
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pre-qualified leads

Beware the Siren Call of Pre-Qualified Leads

May 23, 2017
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ABM content

Do ABM Marketers Underestimate the Value of Messaging?

May 9, 2017
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Marketing Nation

Observations from the 2017 Marketo Summit

April 26, 2017
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demand generation content

8 Questions to Help You Decide if Your Content is Good Enough

April 19, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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