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7 Webinar Invitation Mistakes You Can’t Ignore

July 12, 2013
How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop: 1. If you must use a... Read More
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How to Target a Non-Technical Audience Using Content Syndication

July 1, 2013
On LinkedIn, John asks: "Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side." My... Read More
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Checklist: 5 Ways to Minimize Webinar No-Shows

June 26, 2013
First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is... Read More
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Content Selling: How Sales Can Better Leverage Marketing Content

June 18, 2013
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Does a Demo Ever Make Sense as a Demand Generation Offer?

June 10, 2013
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The Long Distance Relationship: How to Work with a Remote Marketing Agency

May 30, 2013
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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

May 14, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 B2B Email Mistakes
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