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Content Selling: How Sales Can Better Leverage Marketing Content

June 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find,... Read More
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Does a Demo Ever Make Sense as a Demand Generation Offer?

June 10, 2013
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet,... Read More
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The Long Distance Relationship: How to Work with a Remote Marketing Agency

May 30, 2013
In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Today, modern marketing channels have become so fragmented that B2B marketers are much... Read More
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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

May 14, 2013
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Branding is Not Demand Generation. Stop Pretending That It Is.

April 30, 2013
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2 Email Campaigns Show How (and How Not) to “Sell” Content

April 23, 2013
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Why & How to Test Subject Lines on Your Next Email Campaign

April 9, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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