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Has Content Marketing Made Branding Obsolete?

November 16, 2012
Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: “Branding is what your agency calls your campaign when they can’t measure... Read More
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Slidecast: Getting Leads (and More!) From Your Blog

October 31, 2012
If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “Getting Leads (and More!) From Your Blog: 10 Tips for... Read More
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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

October 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “Company Targeted Advertising,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or... Read More
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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

October 11, 2012
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How Good Content can Help Improve Database Health

October 3, 2012
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3 Crucial Tips for Promoting Live Product Demos

September 24, 2012
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Converting Trial & Freemium Users: Keep Selling Post-Trial

September 19, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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