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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

October 11, 2012
In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Additionally, if... Read More
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How Good Content can Help Improve Database Health

October 3, 2012
According to business information provider ZoomInfo (see graphic below, further data here), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job... Read More
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3 Crucial Tips for Promoting Live Product Demos

September 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do... Read More
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Converting Trial & Freemium Users: Keep Selling Post-Trial

September 19, 2012
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Does Your Email Campaign Make a Case for Action?

September 11, 2012
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Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

September 4, 2012
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Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

August 24, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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