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Responsys Look Book Offers Innovative Ideas for Email Marketers

November 28, 2012
The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns... Read More
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Why Your Email Subject Line Shouldn’t Be a Yes/No Question

November 26, 2012
If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that... Read More
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Has Content Marketing Made Branding Obsolete?

November 16, 2012
Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: “Branding is what your agency calls your campaign when they can’t measure... Read More
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Slidecast: Getting Leads (and More!) From Your Blog

October 31, 2012
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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

October 18, 2012
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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

October 11, 2012
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How Good Content can Help Improve Database Health

October 3, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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