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Slidecast: Getting Leads (and More!) From Your Blog

October 31, 2012
If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “Getting Leads (and More!) From Your Blog: 10 Tips for... Read More
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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

October 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “Company Targeted Advertising,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or... Read More
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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

October 11, 2012
In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Additionally, if... Read More
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How Good Content can Help Improve Database Health

October 3, 2012
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3 Crucial Tips for Promoting Live Product Demos

September 24, 2012
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Converting Trial & Freemium Users: Keep Selling Post-Trial

September 19, 2012
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Does Your Email Campaign Make a Case for Action?

September 11, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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