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DMA Webinar: Top 10 Tips for Lead Nurturing Success

November 9, 2011
In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “Top 10... Read More
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Radian6 Email Campaign Hits the Mark

October 20, 2011
There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or... Read More
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"I can't use "Free" in a subject line?"

10 Commandments of Email Copywriting

October 12, 2011
1. Thou shalt not direct people to "Learn More." “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt... Read More
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Forget About Hot Leads. It’s Cold Leads that Make the Difference.

September 29, 2011
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Why Salespeople Hate Most White Paper Leads

September 16, 2011
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

September 6, 2011
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Help Our Client Choose a Home Page (Poll)

August 24, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
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Tips for Webinar Invitation Success
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Top 10 B2B Email Mistakes
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