The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation

Information Kits: Packaging Offer Content for Higher Response

December 23, 2011
For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Compared to a Webinar, for example, they require... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

Best B2B Holiday Card of the Year?

December 21, 2011
Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way.... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email

Email Lists: Should You Rent or Buy?

December 16, 2011
It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
MIX Newsletter Redesign - After

How to Revive a Dying E-Newsletter: 4 Tips

November 28, 2011
  • Tweet
  • LinkedIn
  • Share
  • Email

No Leads from Social Media? No Excuses.

November 16, 2011
  • Tweet
  • LinkedIn
  • Share
  • Email

DMA Webinar: Top 10 Tips for Lead Nurturing Success

November 9, 2011
  • Tweet
  • LinkedIn
  • Share
  • Email

Radian6 Email Campaign Hits the Mark

October 20, 2011
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • …
  • 40
  • 41
  • 42
  • 43
  • 44
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn