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Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011
Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion,... Read More
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Podcast (Part 3): Using Blogs to Generate Leads

March 16, 2011
In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a... Read More
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Help Your Favorite Local Businesses Get Found on Google

March 9, 2011
According to various industry statistics, a large percentage of consumer search activity is related to location. By one account, more than 97 percent of all consumers use the Internet when researching products or services... Read More
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Email Marketing: Tips on Open Rates, Offers & Lead Quality

March 1, 2011
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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

February 24, 2011
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Report: B2B Blogging Trends in 2011

February 8, 2011
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Top 5 Benefits of Adopting Marketing Automation

February 4, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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