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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

February 24, 2011
I only recently came across the results of research published late last year by Leads360, a leading provider of hosted (SaaS) solutions for managing sales leads. In their August 2010 report, “Building the Optimal Inquiry... Read More
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Report: B2B Blogging Trends in 2011

February 8, 2011
Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone, just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought... Read More
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Top 5 Benefits of Adopting Marketing Automation

February 4, 2011
On Focus.com, Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience, the most common benefits of marketing automation are... Read More
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How One SaaS Company Doubled their Lead Volume from Paid Search

January 31, 2011
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2011 B2B Marketing Outlook, According to Google

January 20, 2011
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Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

January 19, 2011
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Calculating Statistical Significance: A Tool for Marketers

January 6, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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