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Why Free Trial Offers Aren’t Always the Best Choice

July 28, 2009
There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free... Read More
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Novell Webinar Invitation Needs a New Approach

July 21, 2009
As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most... Read More
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Great New Resource for B2B Marketers – B2B Marketing Zone

July 15, 2009
Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepreneurs, Tony Karrer (BrowseMyStuff)... Read More
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Lead Gen: Don’t Go for the Quick Sale

June 29, 2009
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Demandbase: Converting More Web Visitors into Leads

June 26, 2009
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Top 5 Lead Management Excuses

June 16, 2009
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5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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