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eBook Review: Marketo's Definitive Guide to Lead Nurturing

August 4, 2009
Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate... Read More
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Why Free Trial Offers Aren’t Always the Best Choice

July 28, 2009
There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free... Read More
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Novell Webinar Invitation Needs a New Approach

July 21, 2009
As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most... Read More
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Great New Resource for B2B Marketers – B2B Marketing Zone

July 15, 2009
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Lead Gen: Don’t Go for the Quick Sale

June 29, 2009
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Demandbase: Converting More Web Visitors into Leads

June 26, 2009
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Top 5 Lead Management Excuses

June 16, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 Tips for Lead Nurturing Success
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Top 10 B2B Email Mistakes
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