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Lead Gen: Don’t Go for the Quick Sale

June 29, 2009
Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales... Read More
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Demandbase: Converting More Web Visitors into Leads

June 26, 2009
An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or... Read More
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Top 5 Lead Management Excuses

June 16, 2009
According to a recent industry survey by Demand Gen Report , fewer than 10% of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same... Read More
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5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009
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Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009
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Salesforce.com Webinar Invitation Gets It Right

May 14, 2009
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How Often Should I Email My Database?

May 13, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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