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Demandbase: Converting More Web Visitors into Leads

June 26, 2009
An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or... Read More
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Top 5 Lead Management Excuses

June 16, 2009
According to a recent industry survey by Demand Gen Report , fewer than 10% of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same... Read More
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5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009
A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated... Read More
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Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009
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Salesforce.com Webinar Invitation Gets It Right

May 14, 2009
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How Often Should I Email My Database?

May 13, 2009
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7 Lead Gen Techniques I Learned From My Junk Mail

April 30, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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