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Salesforce.com Webinar Invitation Gets It Right

May 14, 2009
There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re... Read More
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How Often Should I Email My Database?

May 13, 2009
A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive... Read More
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7 Lead Gen Techniques I Learned From My Junk Mail

April 30, 2009
Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. What do fishing licenses have to do with... Read More
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ConnectAndSell: Novel Solution for Increasing Sales Efficiency

April 22, 2009
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A Simple, No Cost Viral Marketing Technique

March 28, 2009
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Poll: How Much Would You Pay For a Turnkey Webinar?

March 13, 2009
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How Do I Use SEM If People Aren’t Searching For What I Do?

March 11, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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