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5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009
A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated... Read More
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Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009
Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years ago in April 2007. The new design is in sync with a similar upgrade of... Read More
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Salesforce.com Webinar Invitation Gets It Right

May 14, 2009
There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re... Read More
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How Often Should I Email My Database?

May 13, 2009
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7 Lead Gen Techniques I Learned From My Junk Mail

April 30, 2009
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ConnectAndSell: Novel Solution for Increasing Sales Efficiency

April 22, 2009
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A Simple, No Cost Viral Marketing Technique

March 28, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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