How Often Should I Email My Database?

May 13, 2009

A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive... Read More

7 Lead Gen Techniques I Learned From My Junk Mail

April 30, 2009

Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. What do fishing licenses have to do with... Read More

ConnectAndSell: Novel Solution for Increasing Sales Efficiency

April 22, 2009

If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you already know one of the key metrics critical to sales productivity is connection rate – i.e. the percentage of dials that... Read More

A Simple, No Cost Viral Marketing Technique

March 28, 2009

Poll: How Much Would You Pay For a Turnkey Webinar?

March 13, 2009

How Do I Use SEM If People Aren’t Searching For What I Do?

March 11, 2009

Friend Me? No Thanks.

March 5, 2009

	Free White Paper Top 10 Tips for Lead Nurturing Success
	Free White Paper Tips for Webinar Invitation Success
	Free White Paper Top 10 B2B Email Mistakes