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ConnectAndSell: Novel Solution for Increasing Sales Efficiency

April 22, 2009
If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you already know one of the key metrics critical to sales productivity is connection rate – i.e. the percentage of dials that... Read More
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A Simple, No Cost Viral Marketing Technique

March 28, 2009
How many business emails do you send in a day? Dozens? Hundreds? Now multiply that by the number of people in your company. The number of contacts that your company’s employees correspond with every day dwarfs the... Read More
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Poll: How Much Would You Pay For a Turnkey Webinar?

March 13, 2009
If you've ever developed, produced or promoted Webinars, you know they can be very labor-intensive (and stress-inducing) campaigns when managed in-house. Not including the cost of the actual technology (e.g. WebEx, audio)... Read More
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How Do I Use SEM If People Aren’t Searching For What I Do?

March 11, 2009
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Friend Me? No Thanks.

March 5, 2009
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Using Surveys for Fun & Profit

February 24, 2009
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Google/TechTarget Study Shows How IT Buyers Use Search

February 18, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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