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analyst reports

How to Market an Analyst Report

March 8, 2018
Technology marketers love analyst reports.  Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus... Read More
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Prepare for GDPR

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

February 27, 2018
Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers... Read More
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marketing content

People Don’t Read Your White Papers. Who Cares?

February 14, 2018
New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.  This functionality not only generates additional insights for marketers as to just how... Read More
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demand generation tips

5 Demand Generation Tips for Start-Ups

January 30, 2018
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hot sales leads

I Need Hot Leads, and I Need Them Now

January 23, 2018
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State of Marketing Automation

Report: 19 Experts on the State of Marketing Automation

December 28, 2017
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Deloitte CMO Survey

Deloitte CMO Survey: Analytics Holding Marketers Back?

December 12, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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