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Above the Fold Still Critical for B2B Email Design

April 23, 2015
“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader... Read More
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marketing automation maturity

Survey: Marketing Automation Users Score a “C” in Maturity

April 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations... Read More
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Why Hire A Demand Gen Agency

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

March 24, 2015
Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances... Read More
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Andrew Fischer

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

March 17, 2015
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marketing automation

Are Agencies the Future of Marketing Automation?

March 3, 2015
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Paid Search Tips

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

February 24, 2015
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shark tank selling tips

5 Sales Tips My Kids Learned from Watching Shark Tank

February 6, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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