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Data Content Creative

Does Creative Still Matter in B2B Marketing?

May 11, 2015
At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar... Read More
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how to write a better content syndication abstract

How to Write a Better Content Syndication Abstract

May 4, 2015
When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short... Read More
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AnyMeeting Webinar Invitation

Above the Fold Still Critical for B2B Email Design

April 23, 2015
“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader... Read More
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marketing automation maturity

Survey: Marketing Automation Users Score a “C” in Maturity

April 8, 2015
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Why Hire A Demand Gen Agency

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

March 24, 2015
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Andrew Fischer

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

March 17, 2015
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marketing automation

Are Agencies the Future of Marketing Automation?

March 3, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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