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demand generation effectiveness

Report: Trade Shows Generate Highest Quantity & Quality of Leads

November 14, 2014
Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB... Read More
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Integra Email Campaign

Email Campaign or Essay Question? You Decide.

November 10, 2014
The email campaign below from Integra, a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content - in this case, a “buyer’s guide" – but on all other... Read More
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Brian Kardon

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

October 29, 2014
Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed... Read More
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Ascend2 Lead Generation Strategy Research

Research Report: Lead Gen Not as Easy as Marketers Think

October 20, 2014
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social media advertising

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

October 7, 2014
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lead conversion rates

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

September 17, 2014
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Rule of Seven

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

September 9, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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