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lead conversion rates

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

September 17, 2014
Sungard® Availability Services™ (Sungard AS) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program, an... Read More
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Rule of Seven

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

September 9, 2014
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?” In the most diplomatic tone I... Read More
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29 B2B Email Tips Infographic

Infographic: 29 Tips to Improve B2B Email Campaign Performance

September 3, 2014
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The... Read More
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marketing automation decision

Is Marketing Automation Right for Every Company?

August 22, 2014
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trade show leads

10 Tips for a Successful Trade Show Follow-up Campaign

August 18, 2014
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symantec email campaign

Email Campaign Gets an “A” on Design, “F” on Offer

July 25, 2014
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content marketing

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

July 18, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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