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Brian Kardon

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

October 29, 2014
Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed... Read More
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Ascend2 Lead Generation Strategy Research

Research Report: Lead Gen Not as Easy as Marketers Think

October 20, 2014
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics.... Read More
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social media advertising

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

October 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries, a market share that... Read More
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lead conversion rates

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

September 17, 2014
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Rule of Seven

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

September 9, 2014
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29 B2B Email Tips Infographic

Infographic: 29 Tips to Improve B2B Email Campaign Performance

September 3, 2014
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marketing automation decision

Is Marketing Automation Right for Every Company?

August 22, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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