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Have Live Webinars Outlived their Usefulness?

August 25, 2022
Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why then, in a world of... Read More
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LinkedIn Ad

Infographic – Blueprint for an Effective LinkedIn Ad

July 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information online about the... Read More
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B2B buyer

Meeting the Needs of the Self-Serve B2B Buyer

June 24, 2022
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident... Read More
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buyer journey

Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

May 25, 2022
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B2B marketing realities

10 Uncomfortable B2B Marketing Realities

March 31, 2022
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The Dangerous Allure of World-Class Marketing

February 25, 2022
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abm pilot campaign

Why an ABM Pilot Campaign Might Be a Bad Idea

January 27, 2022
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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