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How Should I Market to Purchased Lists?

November 15, 2022
A client asks:“What’s the best way to market to purchased lists like ZoomInfo?  We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something... Read More
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email marketing

Report: What’s Working in Email Marketing

October 11, 2022
A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of... Read More
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PESO model

The PESO Model & Your Demand Generation Strategy

September 29, 2022
Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. ... Read More
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Have Live Webinars Outlived their Usefulness?

August 25, 2022
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LinkedIn Ad

Infographic – Blueprint for an Effective LinkedIn Ad

July 13, 2022
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B2B buyer

Meeting the Needs of the Self-Serve B2B Buyer

June 24, 2022
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buyer journey

Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

May 25, 2022
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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